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American Media Portal Gets Hip to AWS

This news release is provided by Arthur on the 27 May 2015

base2Services is proud to announce its selection as the Amazon Web Services partner for American social news and media portal All Day. All Day brings exciting viral content with a historic flavour to people all over the world. With All Day's substantial web traffic already at 2 million hits per day and expected to grow to a staggering 70 million followers this year, the company needed a solution that it could scale based on projected audience expansion.

All Day was previously managing its own web application with AWS, but rapidly growing traffic was adding pressure for the internal staff. The company needed help expanding the scope of their cloud infrastructure, as well as creating a more effective way to automate application processes. This automation will streamline correspondence with subscribers and readers, to sustain high levels of follower engagement.

base2Services is pleased with the opportunity to leverage its years of experience with cloud transitions and expansions to help All Day create a functional, dynamic Amazon cloud environment. A more robust cloud presence will allow the exciting young media outlet to more effectively deliver timely news from social media influencers to their readers. base2Services will help All Day achieve massive growth while preserving customer experience.

"All Day was proficient with the AWS platform," said Arthur Marinis, CEO of base2Services, "and they were doing some things right already. They came to us to position themselves for further growth."


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