KickOff Product Page Implementation Plan

For agentic workers: REQUIRED SUB-SKILL: Use superpowers:subagent-driven-development (recommended) or superpowers:executing-plans to implement this plan task-by-task. Steps use checkbox (- [ ]) syntax for tracking.

Goal: Build a KickOff product/positioning page on the base2Services website at /products/kickoff/, mirroring the SecureCompass page pattern with KickOff-specific content. The page positions KickOff (the AI Readiness Assessment tool at ai.base2services.com) as base2-owned product IP for the AI services market.

Architecture: Single-page HAML using the existing layout: base + type: service pattern (frontmatter-driven hero). All content sections live inline in products/kickoff/index.html.haml inside a .product-kickoff wrapper. Page-scoped SCSS in scss/site/_kickoff.scss, registered in scss/styles.scss. Hero banner reuses an existing AI-themed image (/images/banners/webp/mwm47352.webp). The KickOff wordmark is rendered inline as styled HAML rather than as an exported SVG (the source KickOffLogo.tsx is just styled text — KICKOFF in Inter 900, #00bcd4, -1.5px letter-spacing). The Built by base2Services section reuses two assets already on the site from the SecureCompass implementation: images/products/securecompass/base2services-white.svg and images/aws/awspartner.svg.

Tech Stack: Awestruct (HAML), Sass 3.4.22 (SCSS, ASCII-only), Gulp build (run by user, not the agent).

Source spec: docs/superpowers/specs/2026-04-27-kickoff-product-page-design.md

Sister implementation reference: the SecureCompass page (products/securecompass/index.html.haml + scss/site/_securecompass.scss) was built with the same template. When in doubt about SCSS patterns or structure, mirror what's there.

Project Conventions

These come from durable feedback memories and are non-negotiable:

Don't build for the user. Write HAML and SCSS only. Do NOT run Awestruct, Gulp, Bundler, npm, or any build/preview command. The user runs the build separately. There is no "verify the build" step.
No automated tests. This is a static-site marketing page with no test framework. Don't write or run tests. Each task ends with a commit, not a test run.
SCSS is ASCII-only. No em-dashes (—), en-dashes (–), smart quotes, or non-ASCII characters anywhere in .scss files. Plain hyphens, straight quotes only.
No em-dashes in marketing copy in HAML either. Use commas, full stops, or colons instead.
Terse commits. One-line conventional commit messages exactly as the plan specifies. NO Co-Authored-By trailer. NO commit body. NO emoji.
Use git add <specific paths> per the plan. Never git add . or git add -A. The user has uncommitted in-flight changes on this branch (_partials/front_page/products_core_three.html.haml, _partials/front_page/capabilities_strip.html.haml, scss/site/_home-v2.scss, v2/index.html.haml, css/styles.css). Do not stage these.
Match the existing service-modern design system. Don't propose alternative aesthetics or brand treatments. The KickOff page parallels the SecureCompass page in section structure and SCSS patterns.

File Structure

New files:

products/kickoff/index.html.haml — the page itself (frontmatter + 7 inline sections wrapped in .product-kickoff)
scss/site/_kickoff.scss — page-scoped SCSS, all selectors nested under .product-kickoff

Modified files:

scss/styles.scss — add @import 'site/kickoff'; next to the home-v2 and securecompass imports

No new image assets required. The page reuses:

/images/banners/webp/mwm47968-home.webp (mobile/tablet variants under webp/480/ and webp/800/ exist) — fallback only
/images/banners/webp/mwm47352.webp — primary hero banner (already used for AI Factory tile on V2 home)
/images/products/securecompass/base2services-white.svg — base2Services white logo (carried over from SC implementation)
/images/aws/awspartner.svg — AWS Advanced Consulting Partner badge

Task 1: Create the KickOff page with frontmatter and hero

Files: - Create: products/kickoff/index.html.haml

The hero comes from the existing layout: base chrome (banner image, banner_title, banner_sub) so no custom hero HAML is needed.

[ ] Step 1: Create the page file with frontmatter and hero CTA row

Create products/kickoff/index.html.haml:

```haml

layout: base type: service description: KickOff is base2's free AI Readiness Assessment. Score your governance across the 6 Essential Practices from the Australian Government's Guidance for AI Adoption. Quick Check in 5 minutes, or Full Preparation in 15. title: KickOff | AI readiness, scored | base2Services tags: [kickoff, ai readiness, ai governance, australian government, essential practices, base2 product] banner: /images/banners/webp/mwm47352.webp banner_title: Find out if your business is ready for AI. banner_sub: Score your governance across the 6 Essential Practices from the Australian Government's Guidance for AI Adoption. Quick Check in 5 minutes, or Full Preparation in 15. meta_title: KickOff | AI readiness scored against the Australian Government framework | base2Services meta_description: KickOff is the free AI Readiness Assessment built by base2Services. Score your governance across the 6 Essential Practices from the Australian Government's Guidance for AI Adoption. search: high flyout_active: false exit_popup_active: false —

content.page

.product-kickoff .product-hero-actions .product-hero-cta-row %a.product-hero-cta-primary{:href => "https://ai.base2services.com/", :target => "_blank", :rel => "noopener"} Run a free assessment %a.product-hero-cta-secondary{:href => "#built-by-base2"} How base2 uses it → ```

[ ] Step 2: Commit

bash git add products/kickoff/index.html.haml git commit -m "feat: scaffold KickOff product page with hero CTAs"

Task 2: Add the headline-stat section

Files: - Modify: products/kickoff/index.html.haml

[ ] Step 1: Append the stat section after the hero CTAs

In products/kickoff/index.html.haml, append inside .product-kickoff (after .product-hero-actions):

haml .product-stat-section .product-stat-inner %p.product-stat-num $30K %p.product-stat-body is what AI consulting typically costs. KickOff gives you 80% of the same answer in 5 minutes, free. %p.product-stat-caveat Standard AI readiness consulting engagements run $10-50K and 4-8 weeks. KickOff is the same framework, run as a self-serve assessment.

NOTE: deliberately no inline link in this section. The stat is a credibility moment; an inline link would bleed readers off the trial-CTA path.

[ ] Step 2: Commit

bash git add products/kickoff/index.html.haml git commit -m "feat: add KickOff headline stat section"

Task 3: Add the two capability blocks (what it does)

Files: - Modify: products/kickoff/index.html.haml

Mockups built inline in HAML, mirroring the SecureCompass mockup pattern. Class names match (.product-capability, .product-mockup-frame, etc.) so styles can be shared in SCSS.

[ ] Step 1: Append the capabilities section after the stat section

In products/kickoff/index.html.haml, append inside .product-kickoff (after .product-stat-section):

```haml .product-capabilities .product-capabilities-inner

    .product-capability.product-capability--copy-left
      .product-capability-copy
        %h3.product-capability-name Readiness scored across 6 Essential Practices
        %p.product-capability-body A score for each of the 6 Essential Practices: accountability, stakeholder impact, risk management, transparency, testing, and human control. Aligned with the Australian Government's Guidance for AI Adoption (October 2025).
        %ul.product-capability-list
          %li Risk classification + readiness level
          %li Per-practice radar chart for board reporting
          %li Quick Check (5 min) or Full Preparation (15 min)
      .product-capability-mockup
        .product-mockup-frame
          .product-mockup-chrome
            %span.product-mockup-dot
            %span.product-mockup-dot
            %span.product-mockup-dot
            %span.product-mockup-url ai.base2services.com/results
          .product-mockup-body
            .product-mockup-row.product-mockup-row--head
              %span.product-mockup-row-label 6 Essential Practices
              %span.product-mockup-row-meta Overall readiness 72%
            .product-mockup-row
              %span.product-mockup-row-label Accountability
              %span.product-mockup-row-pct.is-ok 86
            .product-mockup-row
              %span.product-mockup-row-label Stakeholder impact
              %span.product-mockup-row-pct.is-warn 64
            .product-mockup-row
              %span.product-mockup-row-label Risk management
              %span.product-mockup-row-pct.is-ok 78
            .product-mockup-row
              %span.product-mockup-row-label Transparency
              %span.product-mockup-row-pct.is-bad 55
            .product-mockup-row
              %span.product-mockup-row-label Testing
              %span.product-mockup-row-pct.is-ok 81
            .product-mockup-row
              %span.product-mockup-row-label Human control
              %span.product-mockup-row-pct.is-warn 70

    .product-capability.product-capability--copy-right
      .product-capability-copy
        %h3.product-capability-name Industry benchmarks and an action plan
        %p.product-capability-body See how your governance compares to industry benchmarks. Walk away with an action plan ranked by what to fix first.
        %ul.product-capability-list
          %li Per-industry comparison: healthcare, finance, manufacturing, retail, government
          %li Urgency-coded actions, prioritised
          %li Summary, checklist, and next steps ready to share
      .product-capability-mockup
        .product-mockup-frame
          .product-mockup-chrome
            %span.product-mockup-dot
            %span.product-mockup-dot
            %span.product-mockup-dot
            %span.product-mockup-url ai.base2services.com/results
          .product-mockup-body
            .product-mockup-row.product-mockup-row--head
              %span.product-mockup-row-label Action plan
              %span.product-mockup-row-meta.is-bad 4 high priority
            .product-mockup-row
              %span.product-mockup-row-dot.is-critical
              %span.product-mockup-row-label Document risk classification process
              %span.product-mockup-row-badge.is-critical High
            .product-mockup-row
              %span.product-mockup-row-dot.is-high
              %span.product-mockup-row-label Add stakeholder review gate
              %span.product-mockup-row-badge.is-high Medium
            .product-mockup-row
              %span.product-mockup-row-dot.is-high
              %span.product-mockup-row-label Set human-control checkpoints
              %span.product-mockup-row-badge.is-high Medium
            .product-mockup-row
              %span.product-mockup-row-dot.is-medium
              %span.product-mockup-row-label Update transparency policy
              %span.product-mockup-row-badge.is-medium Low ```

NOTE: this introduces one new modifier class — .is-warn — for amber percentages in the radar/score panel (the SecureCompass mockup had only .is-ok and .is-bad). Task 10 adds the SCSS for it.

[ ] Step 2: Commit

bash git add products/kickoff/index.html.haml git commit -m "feat: add KickOff capability blocks with inline mockups"

Task 4: Add the Built by base2Services section

Files: - Modify: products/kickoff/index.html.haml

The KickOff wordmark is rendered inline as a styled span (matches the source KickOffLogo.tsx which is itself styled text, not an SVG).

[ ] Step 1: Append the Built by base2Services section after capabilities

In products/kickoff/index.html.haml, append inside .product-kickoff (after .product-capabilities):

haml %section#built-by-base2.product-builtby .product-builtby-inner %h2.product-builtby-heading Built by base2Services. %p.product-builtby-lead KickOff was built so we could give every customer a clear, defensible answer to one question: are you ready for AI yet? We made it free so the answer doesn't depend on hiring us. %p.product-builtby-body base2Services is an AWS Advanced Consulting Partner specialising in AI implementation, platform engineering, and DevOps on AWS. KickOff is part of how we scope every AI engagement, not a side project. The same framework that scores you here is the one we use to plan delivery. .product-builtby-marks %span.product-builtby-mark.product-builtby-mark--kickoff KICKOFF %img.product-builtby-mark.product-builtby-mark--b2s{:src => "/images/products/securecompass/base2services-white.svg", :alt => "base2Services"} %img.product-builtby-mark.product-builtby-mark--apn{:src => "/images/aws/awspartner.svg", :alt => "AWS Advanced Consulting Partner"} %a.product-builtby-cta{:href => "/artificialintelligence/aifactory/"} See how base2 builds AI →

NOTE: .product-builtby-mark--kickoff is a NEW modifier — it styles the inline KICKOFF wordmark with Inter 900, #00bcd4, letter-spacing -1.5px (matching KickOffLogo.tsx). Task 11 adds the SCSS for it.

[ ] Step 2: Commit

bash git add products/kickoff/index.html.haml git commit -m "feat: add Built by base2Services section with KickOff wordmark"

Task 5: Add the Industries strip

Files: - Modify: products/kickoff/index.html.haml

Single-row treatment (vs SC's two-row Trust strip). Styled text labels for v1; industry icons are explicitly out of scope per the spec.

[ ] Step 1: Append the industries strip section after Built by base2Services

In products/kickoff/index.html.haml, append inside .product-kickoff (after #built-by-base2.product-builtby):

haml .product-industries .product-industries-inner %p.product-industries-eyebrow Built for industry-specific benchmarks across .product-industries-row %span.product-industry Healthcare %span.product-industries-sep · %span.product-industry Finance %span.product-industries-sep · %span.product-industry Manufacturing %span.product-industries-sep · %span.product-industry Retail %span.product-industries-sep · %span.product-industry Government

[ ] Step 2: Commit

bash git add products/kickoff/index.html.haml git commit -m "feat: add KickOff industries strip"

Task 6: Add the cross-sell strip

Files: - Modify: products/kickoff/index.html.haml

Reuses the .product-crosssell-* class structure from the SC page. Card content swapped for KickOff's natural pairings (AI Factory + Generative AI).

[ ] Step 1: Append the cross-sell strip section after the industries strip

In products/kickoff/index.html.haml, append inside .product-kickoff (after .product-industries):

```haml .product-crosssell .product-crosssell-inner .product-crosssell-head %h2.product-crosssell-heading More than a score. %p.product-crosssell-sub KickOff tells you where you stand. base2's AI services build what comes next.

    .product-crosssell-cards
      %a.product-crosssell-card{:href => "/artificialintelligence/aifactory/"}
        %h3.product-crosssell-card-name AI Factory
        %p.product-crosssell-card-body Productised AI platform in your AWS environment. 60+ guardrails, MLOps, and the governance baked in.
        %span.product-crosssell-card-link Learn more &rarr;
      %a.product-crosssell-card{:href => "/artificialintelligence/generativeai/"}
        %h3.product-crosssell-card-name Generative AI
        %p.product-crosssell-card-body Production-grade AI engagements on AWS. From scoped pilot to managed deployment.
        %span.product-crosssell-card-link Learn more &rarr; ```

[ ] Step 2: Commit

bash git add products/kickoff/index.html.haml git commit -m "feat: add KickOff cross-sell strip linking to AI services"

Task 7: Add the closing CTA section

Files: - Modify: products/kickoff/index.html.haml

Reuses the .product-cta-* class structure from the SC page.

[ ] Step 1: Append the closing CTA section after the cross-sell strip

In products/kickoff/index.html.haml, append inside .product-kickoff (after .product-crosssell):

haml .product-cta .product-cta-inner %h2.product-cta-heading Take the assessment now. %p.product-cta-sub Quick Check in 5 minutes, or Full Preparation in 15. Free, no account needed. .product-cta-actions %a.product-cta-primary{:href => "https://ai.base2services.com/", :target => "_blank", :rel => "noopener"} Run a free assessment .product-cta-links %a{:href => "/contact/"} Talk to base2 %span.product-cta-sep · %a{:href => "/artificialintelligence/aifactory/"} See base2's AI services %span.product-cta-sep · %a{:href => "#built-by-base2"} Why we built it

[ ] Step 2: Commit

bash git add products/kickoff/index.html.haml git commit -m "feat: add KickOff closing CTA"

Task 8: Create page-scoped SCSS scaffold (variables, hero CTAs, stat)

Files: - Create: scss/site/_kickoff.scss

All selectors nested under .product-kickoff to scope styles to this page only. Mirrors the SecureCompass SCSS structure section by section. ASCII-only.

[ ] Step 1: Create the SCSS file with scaffold and styles for hero CTAs + stat section

Create scss/site/_kickoff.scss:

```scss // ============================================================ // KickOff product page (2026-04-27) // Scoped under .product-kickoff only. ASCII-only. // Uses base2 palette variables from global/_colours.scss. // ============================================================

.product-kickoff {

// --------------------------------------------------------
// HERO ACTIONS (under the layout banner)
// --------------------------------------------------------
.product-hero-actions {
    max-width: 1200px;
    margin: -2rem auto 0 auto;
    padding: 0 1.5rem 2.5rem 1.5rem;
    position: relative;
    z-index: 2;

    @media (min-width: 800px) {
        margin-top: -3rem;
        padding-bottom: 3rem;
    }
}

.product-hero-cta-row {
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    gap: 0.75rem;

    @media (min-width: 600px) {
        flex-direction: row;
        align-items: center;
        gap: 1.5rem;
    }
}

.product-hero-cta-primary {
    display: inline-block;
    background: $base2-aqua;
    color: #fff;
    font-weight: 700;
    font-size: 0.95rem;
    padding: 0.85rem 1.4rem;
    border-radius: 8px;
    text-decoration: none;
    box-shadow: 0 6px 18px rgba(0, 173, 187, 0.25);
    transition: transform 0.15s ease, box-shadow 0.15s ease;

    &:hover {
        transform: translateY(-1px);
        box-shadow: 0 10px 24px rgba(0, 173, 187, 0.32);
        color: #fff;
        text-decoration: none;
    }
}

.product-hero-cta-secondary {
    color: $base2-blue-new;
    font-weight: 600;
    font-size: 0.95rem;
    text-decoration: none;

    &:hover {
        color: $base2-aqua;
        text-decoration: none;
    }
}

// --------------------------------------------------------
// HEADLINE STAT SECTION
// --------------------------------------------------------
.product-stat-section {
    background: #f4f8f9;
    padding: 64px 24px;

    @media (min-width: 800px) {
        padding: 80px 32px;
    }
}

.product-stat-inner {
    max-width: 720px;
    margin: 0 auto;
    text-align: center;
}

.product-stat-num {
    font-size: clamp(3.5rem, 9vw, 6rem) !important;
    font-weight: 800 !important;
    color: $base2-aqua !important;
    line-height: 1 !important;
    margin: 0 0 0.75rem 0 !important;
    letter-spacing: -0.04em !important;
}

.product-stat-body {
    font-size: clamp(1.15rem, 2vw, 1.5rem) !important;
    font-weight: 700 !important;
    color: $base2-blue-new !important;
    line-height: 1.35 !important;
    margin: 0 0 0.75rem 0 !important;
}

.product-stat-caveat {
    font-size: 0.85rem !important;
    color: lighten($base2-gray, 10%) !important;
    margin: 0 0 0 0 !important;
} } ```

[ ] Step 2: Commit

bash git add scss/site/_kickoff.scss git commit -m "style: scaffold KickOff page SCSS with hero CTAs and stat section"

Task 9: Wire SCSS into the build manifest

Files: - Modify: scss/styles.scss

[ ] Step 1: Add the import next to the SecureCompass import

In scss/styles.scss, find the line:

scss @import 'site/securecompass';

And add directly underneath:

scss @import 'site/kickoff';

Final excerpt should read:

scss @import 'site/home-modern'; @import 'site/home-v2'; @import 'site/securecompass'; @import 'site/kickoff'; @import 'site/service-modern';

[ ] Step 2: Commit

bash git add scss/styles.scss git commit -m "build: register KickOff SCSS in styles manifest"

Task 10: Add SCSS for capability blocks and mockups

Files: - Modify: scss/site/_kickoff.scss

Mirrors the SecureCompass capability + mockup styles, with one addition: the .is-warn modifier for amber percentage values used in the KickOff radar/score panel.

[ ] Step 1: Append capability + mockup styles before the closing brace of .product-kickoff

In scss/site/_kickoff.scss, append inside the .product-kickoff { ... } block (just before its closing }):

```scss // ——————————————————– // CAPABILITY BLOCKS (Section 3 - what it does) // ——————————————————– .product-capabilities { background: #fff; padding: 72px 24px;

    @media (min-width: 800px) {
        padding: 96px 32px;
    }
}

.product-capabilities-inner {
    max-width: 1200px;
    margin: 0 auto;
    display: flex;
    flex-direction: column;
    gap: 4rem;

    @media (min-width: 800px) {
        gap: 6rem;
    }
}

.product-capability {
    display: grid;
    grid-template-columns: 1fr;
    gap: 2rem;
    align-items: center;

    @media (min-width: 900px) {
        grid-template-columns: 1fr 1fr;
        gap: 3rem;
    }

    &.product-capability--copy-right {
        @media (min-width: 900px) {
            .product-capability-copy {
                order: 2;
            }
            .product-capability-mockup {
                order: 1;
            }
        }
    }
}

.product-capability-name {
    font-size: clamp(1.5rem, 2.6vw, 2rem) !important;
    font-weight: 800 !important;
    color: $base2-blue-new !important;
    letter-spacing: -0.02em !important;
    line-height: 1.2 !important;
    margin: 0 0 1rem 0 !important;
}

.product-capability-body {
    font-size: 1rem !important;
    line-height: 1.6 !important;
    color: $base2-gray !important;
    margin: 0 0 1.25rem 0 !important;
}

.product-capability-list {
    list-style: none;
    padding: 0;
    margin: 0;

    li {
        position: relative;
        padding: 0.4rem 0 0.4rem 1.6rem;
        font-size: 0.95rem;
        color: $base2-gray;
        line-height: 1.5;

        &::before {
            content: "";
            position: absolute;
            left: 0;
            top: 0.7rem;
            width: 6px;
            height: 11px;
            border-right: 2px solid $base2-aqua;
            border-bottom: 2px solid $base2-aqua;
            transform: rotate(45deg);
        }
    }
}

// Inline dashboard mockup
.product-mockup-frame {
    border: 1px solid #d9e3e7;
    border-radius: 12px;
    overflow: hidden;
    background: #fff;
    box-shadow: 0 12px 40px rgba(3, 52, 59, 0.08);
}

.product-mockup-chrome {
    display: flex;
    align-items: center;
    gap: 0.4rem;
    padding: 0.5rem 0.75rem;
    background: #f4f6f7;
    border-bottom: 1px solid #e6ecee;
}

.product-mockup-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: #d2dadc;
}

.product-mockup-url {
    margin-left: auto;
    margin-right: auto;
    font-size: 0.7rem;
    color: #8a9799;
    background: #e9eef0;
    padding: 0.15rem 0.5rem;
    border-radius: 4px;
}

.product-mockup-body {
    padding: 1rem;
}

.product-mockup-row {
    display: flex;
    align-items: center;
    gap: 0.5rem;
    padding: 0.55rem 0.5rem;
    border-bottom: 1px solid #f1f4f5;
    font-size: 0.85rem;

    &:last-child {
        border-bottom: 0;
    }

    &.product-mockup-row--head {
        font-weight: 700;
        border-bottom: 1px solid #e6ecee;
        margin-bottom: 0.25rem;
    }
}

.product-mockup-row-label {
    color: $base2-blue-new;
    flex: 1;
}

.product-mockup-row-meta {
    color: lighten($base2-gray, 15%);
    font-size: 0.78rem;
    font-weight: 600;

    &.is-bad {
        color: #c83333;
    }
}

.product-mockup-row-pct {
    font-weight: 800;

    &.is-ok {
        color: #2f9e54;
    }

    &.is-warn {
        color: #d28b1a;
    }

    &.is-bad {
        color: #c83333;
    }
}

.product-mockup-row-dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    flex-shrink: 0;

    &.is-critical {
        background: #c83333;
    }

    &.is-high {
        background: #d28b1a;
    }

    &.is-medium {
        background: #2f8db5;
    }
}

.product-mockup-row-badge {
    font-size: 0.65rem;
    font-weight: 800;
    padding: 0.15rem 0.45rem;
    border-radius: 4px;
    text-transform: uppercase;
    letter-spacing: 0.05em;

    &.is-critical {
        color: #c83333;
        background: rgba(200, 51, 51, 0.1);
    }

    &.is-high {
        color: #d28b1a;
        background: rgba(210, 139, 26, 0.1);
    }

    &.is-medium {
        color: #2f8db5;
        background: rgba(47, 141, 181, 0.1);
    }
} ```

[ ] Step 2: Commit

bash git add scss/site/_kickoff.scss git commit -m "style: add KickOff capability blocks and mockup styles"

Task 11: Add SCSS for Built by base2Services section (with KickOff inline wordmark)

Files: - Modify: scss/site/_kickoff.scss

Mirrors the SecureCompass Built by styles. Adds one new modifier: .product-builtby-mark--kickoff for the inline KICKOFF wordmark (Inter 900, aqua, tight letter-spacing — matches KickOffLogo.tsx source).

[ ] Step 1: Append Built by base2Services styles before the closing brace of .product-kickoff

In scss/site/_kickoff.scss, append inside the .product-kickoff { ... } block (just before its closing }):

```scss // ——————————————————– // BUILT BY BASE2SERVICES (brand-gravity moment) // ——————————————————– .product-builtby { background: $base2-blue-new; color: #fff; padding: 80px 24px;

    @media (min-width: 800px) {
        padding: 100px 32px;
    }
}

.product-builtby-inner {
    max-width: 820px;
    margin: 0 auto;
    text-align: center;
}

.product-builtby-heading {
    font-size: clamp(1.75rem, 3.4vw, 2.5rem) !important;
    font-weight: 800 !important;
    color: #fff !important;
    letter-spacing: -0.025em !important;
    line-height: 1.2 !important;
    margin: 0 0 1.5rem 0 !important;
}

.product-builtby-lead {
    font-size: 1.1rem !important;
    line-height: 1.55 !important;
    color: rgba(255, 255, 255, 0.92) !important;
    margin: 0 0 1.25rem 0 !important;
}

.product-builtby-body {
    font-size: 1rem !important;
    line-height: 1.6 !important;
    color: rgba(255, 255, 255, 0.78) !important;
    margin: 0 0 2rem 0 !important;
}

.product-builtby-marks {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 1.5rem;
    margin-bottom: 2rem;
    flex-wrap: wrap;
}

.product-builtby-mark {
    height: 32px;
    width: auto;
    opacity: 0.95;

    &.product-builtby-mark--b2s {
        height: 28px;
    }

    &.product-builtby-mark--kickoff {
        height: auto;
        font-family: 'Inter', sans-serif;
        font-weight: 900;
        letter-spacing: -0.05em;
        color: #00bcd4;
        font-size: 26px;
        line-height: 1;
        opacity: 1;
    }
}

.product-builtby-cta {
    display: inline-block;
    color: $base2-aqua !important;
    font-weight: 700;
    text-decoration: none;
    font-size: 0.95rem;

    &:hover {
        color: $base2-turquoise !important;
        text-decoration: none;
    }
} ```

[ ] Step 2: Commit

bash git add scss/site/_kickoff.scss git commit -m "style: add Built by base2Services section with KickOff wordmark styling"

Task 12: Add SCSS for Industries strip

Files: - Modify: scss/site/_kickoff.scss

Single-row treatment, dot-separated text labels. Light grey panel between Built-by and Cross-sell.

[ ] Step 1: Append Industries strip styles before the closing brace of .product-kickoff

In scss/site/_kickoff.scss, append inside the .product-kickoff { ... } block (just before its closing }):

```scss // ——————————————————– // INDUSTRIES STRIP (single row, replaces SC Trust strip) // ——————————————————– .product-industries { background: #f4f8f9; padding: 56px 24px;

    @media (min-width: 800px) {
        padding: 64px 32px;
    }
}

.product-industries-inner {
    max-width: 1100px;
    margin: 0 auto;
    text-align: center;
}

.product-industries-eyebrow {
    font-size: 0.78rem !important;
    font-weight: 700 !important;
    color: lighten($base2-gray, 5%) !important;
    text-transform: uppercase !important;
    letter-spacing: 0.12em !important;
    margin: 0 0 1.25rem 0 !important;
}

.product-industries-row {
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    align-items: center;
    gap: 0.5rem 0.75rem;
    font-size: 1rem;
    font-weight: 600;
    color: $base2-blue-new;
}

.product-industry {
    display: inline-block;
    padding: 0.25rem 0.5rem;
}

.product-industries-sep {
    color: lighten($base2-gray, 25%);
    font-weight: 400;
} ```

[ ] Step 2: Commit

bash git add scss/site/_kickoff.scss git commit -m "style: add KickOff industries strip styles"

Task 13: Add SCSS for cross-sell strip

Files: - Modify: scss/site/_kickoff.scss

Mirrors the SecureCompass cross-sell card styles.

[ ] Step 1: Append cross-sell styles before the closing brace of .product-kickoff

In scss/site/_kickoff.scss, append inside the .product-kickoff { ... } block (just before its closing }):

```scss // ——————————————————– // CROSS-SELL STRIP (more than a score) // ——————————————————– .product-crosssell { background: #fff; padding: 72px 24px;

    @media (min-width: 800px) {
        padding: 88px 32px;
    }
}

.product-crosssell-inner {
    max-width: 1100px;
    margin: 0 auto;
}

.product-crosssell-head {
    text-align: center;
    max-width: 720px;
    margin: 0 auto 2.5rem auto;
}

.product-crosssell-heading {
    font-size: clamp(1.6rem, 2.8vw, 2.25rem) !important;
    font-weight: 800 !important;
    color: $base2-blue-new !important;
    letter-spacing: -0.02em !important;
    line-height: 1.2 !important;
    margin: 0 0 0.75rem 0 !important;
}

.product-crosssell-sub {
    font-size: 1.05rem !important;
    line-height: 1.55 !important;
    color: $base2-gray !important;
    margin: 0 !important;
}

.product-crosssell-cards {
    display: grid;
    grid-template-columns: 1fr;
    gap: 1.25rem;

    @media (min-width: 760px) {
        grid-template-columns: repeat(2, 1fr);
        gap: 1.5rem;
    }
}

.product-crosssell-card {
    display: block;
    background: #fff;
    border: 1px solid #d9e3e7;
    border-radius: 12px;
    padding: 28px;
    text-decoration: none;
    color: inherit;
    box-shadow: 0 6px 20px rgba(3, 52, 59, 0.06);
    transition: transform 0.2s ease, box-shadow 0.2s ease, border-color 0.2s ease;

    &:hover {
        transform: translateY(-3px);
        box-shadow: 0 14px 36px rgba(3, 52, 59, 0.12);
        border-color: $base2-aqua;
        text-decoration: none;

        .product-crosssell-card-link {
            color: $base2-turquoise;
        }
    }
}

.product-crosssell-card-name {
    font-size: 1.25rem !important;
    font-weight: 800 !important;
    color: $base2-blue-new !important;
    margin: 0 0 0.5rem 0 !important;
    line-height: 1.2 !important;
}

.product-crosssell-card-body {
    font-size: 0.95rem !important;
    line-height: 1.55 !important;
    color: $base2-gray !important;
    margin: 0 0 1rem 0 !important;
}

.product-crosssell-card-link {
    color: $base2-aqua;
    font-weight: 700;
    font-size: 0.9rem;
    transition: color 0.2s ease;
} ```

[ ] Step 2: Commit

bash git add scss/site/_kickoff.scss git commit -m "style: add KickOff cross-sell strip styles"

Task 14: Add SCSS for closing CTA section

Files: - Modify: scss/site/_kickoff.scss

Mirrors the SecureCompass closing CTA section.

[ ] Step 1: Append closing CTA styles before the closing brace of .product-kickoff

In scss/site/_kickoff.scss, append inside the .product-kickoff { ... } block (just before its closing }):

```scss // ——————————————————– // CLOSING CTA SECTION // ——————————————————– .product-cta { background: $base2-blue-new; color: #fff; padding: 72px 24px;

    @media (min-width: 800px) {
        padding: 96px 32px;
    }
}

.product-cta-inner {
    max-width: 720px;
    margin: 0 auto;
    text-align: center;
}

.product-cta-heading {
    font-size: clamp(1.75rem, 3.2vw, 2.5rem) !important;
    font-weight: 800 !important;
    color: #fff !important;
    letter-spacing: -0.025em !important;
    line-height: 1.2 !important;
    margin: 0 0 0.75rem 0 !important;
}

.product-cta-sub {
    font-size: 1.05rem !important;
    line-height: 1.55 !important;
    color: rgba(255, 255, 255, 0.85) !important;
    margin: 0 0 2rem 0 !important;
}

.product-cta-actions {
    margin-bottom: 1.25rem;
}

.product-cta-primary {
    display: inline-block;
    background: $base2-aqua;
    color: #fff !important;
    font-weight: 700;
    font-size: 1rem;
    padding: 0.9rem 1.6rem;
    border-radius: 8px;
    text-decoration: none;
    box-shadow: 0 8px 22px rgba(0, 173, 187, 0.3);
    transition: transform 0.15s ease, box-shadow 0.15s ease;

    &:hover {
        transform: translateY(-1px);
        box-shadow: 0 12px 28px rgba(0, 173, 187, 0.38);
        color: #fff !important;
        text-decoration: none;
    }
}

.product-cta-links {
    font-size: 0.9rem;

    a {
        color: rgba(255, 255, 255, 0.78) !important;
        font-weight: 600;
        text-decoration: none;

        &:hover {
            color: $base2-aqua !important;
            text-decoration: none;
        }
    }
}

.product-cta-sep {
    color: rgba(255, 255, 255, 0.3);
    margin: 0 0.5rem;
} ```

[ ] Step 2: Commit

bash git add scss/site/_kickoff.scss git commit -m "style: add KickOff closing CTA section styles"

Out of scope (per spec)

Top-nav entry for /products/
A /products/ index page
V2 home benchmark partial integration (KickOff has no equivalent home-page slot)
Any work on ai.base2services.com itself
Customer logos / case studies / testimonials
Industry icons in section 5 (text labels for v1; icons are a follow-up improvement)
Animation or interactive demos
Footer link entry (parallel to the SC Task 18 decision still pending)

Optional follow-ups (not in this plan)

Cross-link the KickOff page from /artificialintelligence/, /artificialintelligence/aifactory/, /artificialintelligence/generativeai/ (one-line additions to those pages, surface to user post-merge)
Add a footer entry for KickOff at _partials/footer-home.html.haml and _partials/footer.html.haml (parallel to the existing SecureCompass footer entry)
Sourcing industry icons for section 5 if visual upgrade is desired later